Category: HR Tools

Expectations and Opportunities in the EV and Hybrid Maintenance Sector

Posted on by Sophie Ginoux

As the number of electric and hybrid vehicles on Canadian roads continues to rise, an AIA Canada report analyzes public expectations in this rapidly expanding sector.

By conducting this year’s study, Data and Diagnostics: Inside the Minds of Canadian EV Owners, AIA Canada struck a chord. The clear increase in EVs and hybrids in Canada—and especially in Quebec, where nearly one out of every two Canadian EV owners resides—brings both challenges and opportunities to the automotive maintenance and repair industry. Based on 2,210 respondents, including 581 Quebecers, this national profile highlights behaviors and expectations that are already redefining the automotive service market. Continue reading “Expectations and Opportunities in the EV and Hybrid Maintenance Sector” →

ASPMQ and Auto-jobs.ca Announce Partnership

Posted on by Sophie Ginoux

To support its members in recruitment matters, the Association des Spécialistes de Pneu et Mécanique du Québec (ASPMQ) announces its partnership with automotive employment leader Auto-jobs.ca.

ASPMQ seeks to offer its members concrete solutions to address the workforce challenges they face on a daily basis. To achieve this, it has chosen to trust Auto-Jobs.ca, the reference platform for automotive industry jobs in Quebec and Canada, as well as a new and high-performing player in international recruitment. Continue reading “ASPMQ and Auto-jobs.ca Announce Partnership” →

Exciting Careers in the Aftermarket

Posted on by Sophie Ginoux

Student Aftermarket Day 2025, held on November 19, was a resounding success. Here is the lineup AIA Canada prepared for students in the automotive sector.

Future talent in the automotive industry gathered this year at the Automotive Business School of Canada at Georgian College in Barrie, Ontario, to discover a maintenance and repair sector that employs nearly 500,000 Canadians and offers a wealth of career opportunities.

This event was organized by the Automotive Industries Association of Canada (AIA Canada), in collaboration with their Young Professionals in the Automotive Aftermarket Committee (JPSERA). It also welcomed several high-level partners such as Auto-jobs.ca, who showcased the many possible career paths in this sector. Continue reading “Exciting Careers in the Aftermarket” →

What Drives You?

Posted on by Sophie Ginoux

Passion, performance, technology, creativity, and innovation. Innoviste’s latest campaign, Fueled by Challenges, invites you to discover your dream career in the automotive industry. And there are plenty of options to explore.

Since 1998, the non-profit organization Innoviste has been supporting workforce development in Quebec’s motor vehicle industry through ongoing training, new learning tools, and, of course, promotional initiatives.

Their main goal, now more crucial than ever, is to inspire young people or anyone interested in the automotive field who may need guidance or information to take the first step. The campaign also aims to reach those considering a career change.

That is exactly what Fueled by Challenges is all about: an initiative that is informative, accessible, and motivating. Continue reading “What Drives You?” →

Corporate Culture and Customer Service: Our Best Advice

Posted on by Sophie Ginoux

Customer satisfaction is the driving force behind commercial success and long-term sustainability in the automotive sector. And the workplace culture you establish plays a major role in achieving that.

In the highly competitive world of automotive repair and maintenance, core values such as honesty, reliability, and customer satisfaction contribute to a positive culture that fosters trust and confidence, both of which are essential for customer loyalty. Continue reading “Corporate Culture and Customer Service: Our Best Advice” →