Your employees are the Image of your dealership!

Employees are a crucial component of the dealership’s image. They are as important as the products and services offered, the interior and exterior facilities, as well as the company logos and brand.11010567_s

Clear guidelines must be in place to this effect to insure that they are followed by everyone. First impressions (the most important), opinions and perceptions that customers have in regard to a business are often impacted by frontline personnel, as they are the initial point of contact for both regular and new customers. Although appearance and dress codes are important, attitude must be a key part of the welcoming process. Continue reading “Your employees are the Image of your dealership!”