Does the acronym CRM sound familiar? In a dealership environment it stands for Customer Relationship Management, and is most often used to refer to the software and tools used to manage this important process. In today’s extremely competitive market, building relationships with your customers is essential for long-term success.
Building a specific knowledge base for each individual customer is the key to developing a long-term, durable relationship. By capturing information as to their habits, opinions and preferences, you will be able to create a profile and offer services and products tailored to their specific needs. Continue reading “Customer relationship management”
Does your colleague groan and grunt every time he sets foot in the office? Is he struggling with his cognitive skills? Are his eyes bloodshot and bulging? Be careful, you may be rubbing elbows with a zombie, i.e., an employee who is completely disembodied from his work!