Recruitment and Retention: The Right Message

Honest feedback and interaction is key to successful staff recruitment and retention.

Consistent branding, communication and integrity are key to attracting and retaining good employees. Photo Shutterstock

Often, two of the biggest challenges facing dealers are employee recruitment and retention. Whether it’s in sales or service, many retailers are having to deal with major skills shortages and finding good quality people to fill them today is exceedingly difficult.

Last year, in 2023, the Motor Vehicle Retailers of Ontario (MVRO), supported by the Canadian Automobile Dealers Association (CADA), released an Ontario-specific automotive trades labour market report, conducted by MNP (one of Canada’s leading professional service firms). While this report strictly focused on service technicians, and at the provincial level, it highlighted just how chronic the situation is. Continue reading “Recruitment and Retention: The Right Message”

Outlook for the automotive service and repair industry in Canada

At the 2024 AIA Canada National Conference, which was held on April 23 and 24 in Toronto, everyone who is anyone in Canada’s auto care sector gathered to speak and learn about the current industry trends and challenges. 

This year, the menu of the annual AIA Canada National Conference, was simple: to connect, learn and discuss trends and challenges in the auto care industry. Continue reading “Outlook for the automotive service and repair industry in Canada”

Sophie Corriveau Appointed Automotive Recruitment Consultant for Auto-Jobs.ca

Stéphanie Massé, Auto-Jobs.ca National Sales Director, is proud to announce the appointment of Sophie Corriveau to the position of Automotive Recruitment Consultant.

As part of her new role, Corriveau will be responsible for expanding Auto-Jobs.ca’s specialized human resources services offering. She will support human resources management, specifically automotive sector personnel recruitment and placement, with a view to promoting employer brand development and ensuring customer service excellence. Continue reading “Sophie Corriveau Appointed Automotive Recruitment Consultant for Auto-Jobs.ca”

International recruitment in the automotive sector : the AIA Canada’s actions

Although it is a debated subject in our society, the immigration of qualified workers represents one of the major solutions to the labour shortage in the automobile industry. Here, it is the topic of conversation we had with Alana Baker, Vice President, Government Relations and Research at the Automotive Industries Association of Canada (AIA Canada).

What is AIA Canada’s point of view on international recruitment in the aftermarket automotive industry ?

Alana Baker : Canada’s labour shortage, including within the auto care industry, will not only require new and innovative domestic strategies, but also reinforcement from immigration and workers from outside the country. As such, AIA Canada is an active member of the Business Liaison Group, led by the Government of Canada’s Commissioner for Employers, as well as other stakeholder coalition groups advocating for strengthened policies to engage all eligible workers to participate in our industry’s workforce. Diversity in the workplace is an untapped potential that can play a vital role in the industry’s success. To address labour shortages, industry stakeholders support attracting foreign trained workers with automotive backgrounds or training those without. Continue reading “International recruitment in the automotive sector : the AIA Canada’s actions”

Grand Forum du Québec : some solutions to the challenges of the automotive industry

This year, the AIA Canada event focused on international hiring, employee retention and attractiveness in the automotive maintenance and repair sector.

The Grand Forum du Québec, organized by AIA Canada, made its way to Trois-Rivières for a packed day of learning, collaborating, and strategizing for overcoming current challenges faced in Quebec’s auto care sector.

The day started with opening presentations and a panel discussion, moderated by Réjean Lortie, who has worked in the industry for over 40 years and has worked alongside sales teams, customer service, and management to help maximize profitability and long-term business success.

After a networking and lunch break, the day fully kicked off with 45-minute workshops, all of which covered critical industry topics, from best hiring practices, how to navigate the skills shortage in the auto care sector, to ensuring long-term business success. Continue reading “Grand Forum du Québec : some solutions to the challenges of the automotive industry”