Ford Mustang Mach-E Donated to WICC

Posted on by Sophie Ginoux
Students in mechanics at the vocational training center

Automotive students at the vocational training centre can now train on a state-of-the-art vehicle. 

Part of the Lester B. Pearson School Board, the West-Island Career Centre (WICC) automotive mechanics program is one of the largest hands-on training programs in Greater Montreal, offering both in-shop instruction and work placements at dealerships and repair facilities. Approximately 150 students enroll each year, including about 40 in the electric vehicle program launched in 2022. 

As such, Ford Canada’s first-ever donation to the centre—a Ford Mustang Mach-E valued at $30,000—represents a significant asset for both instructors and students.

Continue reading “Ford Mustang Mach-E Donated to WICC” →

Exciting Careers in the Aftermarket

Posted on by Sophie Ginoux

Student Aftermarket Day 2025, held on November 19, was a resounding success. Here is the lineup AIA Canada prepared for students in the automotive sector.

Future talent in the automotive industry gathered this year at the Automotive Business School of Canada at Georgian College in Barrie, Ontario, to discover a maintenance and repair sector that employs nearly 500,000 Canadians and offers a wealth of career opportunities.

This event was organized by the Automotive Industries Association of Canada (AIA Canada), in collaboration with their Young Professionals in the Automotive Aftermarket Committee (JPSERA). It also welcomed several high-level partners such as Auto-jobs.ca, who showcased the many possible career paths in this sector. Continue reading “Exciting Careers in the Aftermarket” →

APEEMQ Conference: Connecting with Quebec’s Motorized-Equipment Instructors

Posted on by Sophie Ginoux

On November 6, Auto-jobs attended the most important annual gathering for mechanical instructors. Here’s what happened.

Instructors at vocational training centres spend their days in classrooms and workshops, yet they still make time to update their knowledge, an essential part of supporting their students. That’s why more than 250 instructors in the motorized-equipment field made the trip from all over Quebec to attend the APEEMQ’s annual gathering at the Wilbrod-Bherer Training Centre in Québec City on November 6 and 7. Continue reading “APEEMQ Conference: Connecting with Quebec’s Motorized-Equipment Instructors” →

What Drives You?

Posted on by Sophie Ginoux

Passion, performance, technology, creativity, and innovation. Innoviste’s latest campaign, Fueled by Challenges, invites you to discover your dream career in the automotive industry. And there are plenty of options to explore.

Since 1998, the non-profit organization Innoviste has been supporting workforce development in Quebec’s motor vehicle industry through ongoing training, new learning tools, and, of course, promotional initiatives.

Their main goal, now more crucial than ever, is to inspire young people or anyone interested in the automotive field who may need guidance or information to take the first step. The campaign also aims to reach those considering a career change.

That is exactly what Fueled by Challenges is all about: an initiative that is informative, accessible, and motivating. Continue reading “What Drives You?” →

Corporate Culture and Customer Service: Our Best Advice

Posted on by Sophie Ginoux

Customer satisfaction is the driving force behind commercial success and long-term sustainability in the automotive sector. And the workplace culture you establish plays a major role in achieving that.

In the highly competitive world of automotive repair and maintenance, core values such as honesty, reliability, and customer satisfaction contribute to a positive culture that fosters trust and confidence, both of which are essential for customer loyalty. Continue reading “Corporate Culture and Customer Service: Our Best Advice” →