Passion, performance, technology, creativity, and innovation. Innoviste’s latest campaign, Fueled by Challenges, invites you to discover your dream career in the automotive industry. And there are plenty of options to explore.
Since 1998, the non-profit organization Innoviste has been supporting workforce development in Quebec’s motor vehicle industry through ongoing training, new learning tools, and, of course, promotional initiatives.
Their main goal, now more crucial than ever, is to inspire young people or anyone interested in the automotive field who may need guidance or information to take the first step. The campaign also aims to reach those considering a career change.
That is exactly what Fueled by Challenges is all about: an initiative that is informative, accessible, and motivating.
Eight Automotive Trades to Explore
Repairing vehicles, operating powerful machines, restoring and painting body panels, advising customers, or selling parts. Few people realize how many exciting career paths the automotive industry has to offer.
To showcase this diversity, Innoviste produced eight video profiles featuring professionals working in different trades. Each video offers a glimpse into the daily world of an automotive mechanic, a painter, a body repair technician, a heavy-duty mechanic, a parts and accessories salesperson, an agricultural vehicle mechanic, and a recreational vehicle mechanic.
Clicking on any profile opens a short video interview along with plenty of useful details: educational requirements, career outlook, salary range, and even a list of personal qualities that suit the trade.
Take recreational vehicle mechanics, for example. This may be a lesser-known field, but demand is growing. As mechanic Katherine Landry explains, no two days are ever the same. Each day brings new challenges as she diagnoses, repairs, and maintains all kinds of vehicles such as snowmobiles, ATVs, motorcycles, personal watercraft, and more.
“I love my job,” she says in the video. “There isn’t a single morning I wake up dreading work. I like not knowing what the day will bring. I enjoy staying active, solving problems, getting my hands dirty, and being surrounded by passionate people.”
She adds that another perk of the trade is the opportunity to keep learning, since models and technologies evolve every year.
Academos: The Smart Way to Find Your Fit
The eight Fueled by Challenges profiles are enough to spark curiosity or even inspire a new calling. But since the automotive industry extends far beyond those eight roles, visitors can explore even more career options on Innoviste’s website.
Innoviste also recommends an ingenious resource called Academos. This free app helps users explore different career paths across all industries, with one major advantage. As soon as you register and enter your interests, the app connects you with mentors who share similar passions. These mentors provide personalized insights to help guide your professional decisions. Each mentor has their own unique background and perspective, offering an even broader view of possible career directions.
Between the Fueled by Challenges campaign, the wealth of information on the Innoviste platform, and the Academos app, anyone curious about the automotive world will find countless opportunities to learn and be inspired. Now it’s your turn to take the wheel!