5 Ways to Strengthen Your Company Culture Internally

Posted on by Sophie Ginoux

Attracting and retaining talent in your shop, while also enhancing your brand image and revenue, starts with building a strong company culture.

Developing such a culture doesn’t happen overnight. But by putting the right elements in place, managers and owners in the automotive repair and maintenance industry can stand out as employers of choice while boosting both productivity and employee engagement.

So what are employees in the industry looking for? Continue reading “5 Ways to Strengthen Your Company Culture Internally” →

Corporate culture in the automotive sector

Posted on by Sophie Ginoux
Auto repair shop team

Whether in a small garage or across a chain of shops, corporate culture is at the heart of success and growth. An expert shares his perspective on the subject.

Jim Saeli, a seasoned inspector, trainer, and speaker, explains: “My experience has taught me that nothing is more important than shop culture. If your shop culture is strong, chances are your business is doing well. If it isn’t, then it may be time to focus on this crucial element to make your shop profitable.”

Other experts share the same perspective.. According to North American studies, more than 70 % of workers believe that corporate culture influences their engagement and job satisfaction.

On the other hand, according to Sales Group AI, 92 % of customers are satisfied with a company that has a strong culture of customer service.

Corporate culture is therefore a driver of success, both for business and for management. But how is it defined in the automotive sector? Continue reading “Corporate culture in the automotive sector” →

The most in-demand skills for automotive mechanics and technicians

Posted on by Sophie Ginoux

What technical specialties, technologies and areas of knowledge can help mechanics and automotive technicians stand out professionally?

 

The automotive industry is evolving rapidly and facing several challenges, including labour shortages. To better align with the needs of the aftermarket—which includes maintenance and repair shops and represents approximately 100,000 jobs in Quebec in 2025 according to La Presse—AIA Canada conducted a labour market study in 2023 in collaboration with EY analysis.

Among the topics covered in this study were current and future skills that can make one mechanic or technician a more attractive hire than another.

The first takeaway: in this field, professionals now need to combine traditional repair skills with advanced digital competencies while complying with strict standards. That’s the main conclusion of the analysis, which organizes skills into four key areas. Continue reading “The most in-demand skills for automotive mechanics and technicians” →

Hiring a recruiter? Smart move!

Posted on by Sophie Ginoux

Finding qualified staff in the automotive industry is no easy task. But spending thousands of dollars on external recruitment isn’t exactly easy either. So why not call on the services of talent acquisition professionals?

For over 20 years, Auto-jobs.ca has been a pioneer. In 2004, this online platform was the first of its kind to directly connect workers and employers in the automotive sector. It then became the first to offer a complete suite of services, including job postings, web marketing, industry-specific content and professional recruitment. By partnering with Autosphere magazine, it also expanded its reach across Canada.

About a year ago, Auto-jobs.ca once again chose to innovate by expanding its recruitment packages (the first starts at under $500!), making them accessible to both small neighborhood garages and large dealerships. Continue reading “Hiring a recruiter? Smart move!” →

The Expectations of the New Generation of Automotive Workers

Posted on by Sophie Ginoux

he expectations of the employees in the auto care sector have changed significantly. How should companies meet them to ensure their future? A new episode of the Automotive Industries Association of Canada’s (AIA Canada) Curbside Chat vodcast explores this issue.

Photo provided by the AIA Canada

Each generation brings its share of changes. This is particularly true in the auto care sector, which has undergone profound transformations over the past 20 years, particularly since the pandemic. However, this redefinition of work, but also of recruitment and retention, can take many companies by surprise. Continue reading “The Expectations of the New Generation of Automotive Workers” →