Automotive Sales Merchandising Representative (British Columbia & Alberta)

SureWerx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Since 1957, we have been trusted to keep all who use our products safe in even the most challenging environments. Today, our growing family of world-leading brands serves customers and partners across the U.S., Canada, and Europe. 

At SureWerx, you will have the opportunity to challenge yourself in a supportive, growth-oriented culture of industry leaders. You will help chart our future as we continue to expand into new products, services, and markets. And we will invest in your career development, enabling you to grow and succeed. 

We are looking for a full-time Automotive Sales Merchandising Representative to join the SureWerx Sales team, supporting customers and distributor partners throughout British Columbia and Alberta. Reporting to the Regional Sales Manager and receiving program direction from the Business Unit Leader, Auto Aftermarket & Heavy-Duty Truck, this position is responsible for driving sales growth, developing distributor relationships, creating end-user demand, executing and ensuring merchandising displays are professional and robust within the assigned territory. 

The successful candidate must reside in British Columbia or Alberta, preferably in the Edmonton area or Southern Alberta, with convenient access to a major airport to effectively support the territory. Candidates residing in remote locations will not be considered due to the travel requirements of the role. This is a travel-intensive position requiring regular travel throughout the assigned territory, including overnight travel of approximately 25-50%, depending on business needs and customer requirements. 

The expected salary range for this position is $60,000 - $80,000 per year, plus eligibility for a performance-based bonus. Actual compensation will be determined based on the successful candidate's experience, skills, qualifications, and overall fit for the role. 

Responsibilities:

Merchandising & In-Store Execution

• Complete regular visits to automotive stores, distributor branches, and customer locations throughout British Columbia and Alberta. 

• Maintain professional, well-stocked, and brand-consistent product displays within distributor locations. 

• Execute merchandising initiatives, promotions, product launches, and in-store programs in accordance with company standards. 

• Ensure promotional materials, displays, and product presentations are current and effectively positioned to support sales growth. 

• Identify opportunities to expand product displays, improve product visibility, and increase sales of SureWerx products within distributor locations. 

• Support distributor partners in maintaining effective product merchandising and in-store execution. 

• Document merchandising activities, customer visits, opportunities, and follow-up actions within CRM systems. 

Sales & Customer Development

• Develop and maintain relationships with distributor owners, branch managers, counter staff, outside sales representatives, and purchasing contacts. 

• Present new products, promotions, programs, and business-building solutions designed to increase sales and customer engagement. 

• Conduct joint sales calls and business development activities with distributor sales teams. 

• Generate qualified sales opportunities and support distributors in converting opportunities into business. 

• Call directly on automotive repair facilities, dealerships, collision centres, fleet maintenance operations, heavy-duty service locations, and other professional users. 

• Conduct product demonstrations, training sessions, counter days, ride-alongs, customer events, and educational seminars. 

• Gather and communicate market intelligence, customer feedback, competitive activity, and emerging opportunities. 

Customer Service & Account Support

• Partner with Inside Sales, Product Management, Marketing, Operations, Customer Service, and Strategic Account teams to resolve issues and execute customer programs. 

• Support trade shows, customer events, distributor open houses, and local promotional activities. 

• Maintain strong customer relationships while supporting national and strategic account initiatives. 

Sales Discipline & Reporting

• Maintain accurate and up-to-date CRM records, including customer visits, opportunities, pipeline activity, and action plans. 

• Provide regular updates on territory activities, sales opportunities, customer engagements, and merchandising initiatives. 

• Manage travel and business expenses within company guidelines. 

• Maintain a professional, field-ready vehicle and safely transport samples, displays, and demonstration materials. 

• Perform other duties as assigned. 

Skills & Qualifications:

• 3-5 years of successful business-to-business sales experience within the automotive aftermarket, industrial distribution, tools, equipment, parts, or a related industry. 

• Proven ability to develop distributor relationships, generate end-user demand, and manage a geographic sales territory. 

• Knowledge of professional tools, shop equipment, lifting equipment, material handling products, or related categories is considered an asset. 

• Experience conducting product demonstrations, training, and customer presentations. 

• Strong communication, relationship-building, presentation, organizational, and problem-solving skills. 

• Self-motivated with the ability to work independently in a fast-paced field sales environment. 

• Proficiency with Microsoft 365 applications and CRM systems. Salesforce experience is an asset. 

• Valid driver's licence with a clean driving record. 

• Requirement to travel throughout British Columbia and Alberta, including overnight travel as required. 

• Absolutely committed to a customer service and safety first mindset. 

SureWerx is committed to fostering equal opportunities, and to providing an inclusive and respectful working environment in which all employees can thrive. We aim to attract and retain a workforce that represents and celebrates the diverse communities we so proudly serve. We therefore encourage applications from women, LGBTQ+ people, Indigenous Peoples, people of colour, persons with disabilities, and people who are neuro diverse. 

We thank all applicants for their interest in SureWerx, however, only those who qualify will be contacted.