Marketing Strategist

Join Canada's Largest Automotive Group

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed. 

Founded in 1985, Dilawri is Canada's largest automotive group and one of Canada's Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world's most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC. 

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Dilawri Foundation , we are also committed to making a meaningful impact in the communities we serve. 

Discover how you can build your career with Dilawri . 

Position Overview 

Reporting directly to the Marketing Lead, the Marketing Strategist is responsible for managing, developing, and executing all initiatives related to increasing customer retention and sales (Sales, Service, Parts) for select Dilawri franchised dealerships. As the primary point of contact for those stores/brands, this role involves collaborating with internal and external stakeholders to develop and execute effective yearly marketing plans, monthly tactical campaigns, experiential/sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks. 

Other responsibilities include staying up-to-updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand-compliance requirements. The position requires attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills. 

Primary Duties and Responsibilities 

 

• Act as the day-to-day marketing point of contact for select Dilawri franchised dealerships, as well as regional marketing initiatives.
• Develop & execute yearly marketing plans for each dealership.
• Align with each dealership's General Manager on monthly vehicle priorities and promotions; brief-in appropriate creative executions for sales & service
• Manage and/or execute all experiential/sponsorship requirements
• Review analytics and reporting and provide insights to relevant stakeholders
• Manage traditional and ethnic media buys (e.g., print, radio)
• Manage budgets, invoices, & coop
• Manage social media accounts & reporting
• Perform monthly dealership audits (in-store experience & websites)
• Maintain clear lines of communication with National Marketing about, e.g., store-level activations, new partnerships, donations, etc.
• Miscellaneous dealership support
• Provide professional customer service and support to all stakeholders
• Follow established company policies and procedures
• Participate in meetings and training, as required
• Follow Health & Safety Program and observe provincial Occupational Health & Safety regulations

Qualifications Required 

Education 

 

• Post-secondary education in Marketing, PR, or related subjects

Skills 

 

• Keen understanding of marketing best practices
• Experience in writing copy for a wide range of purposes
• Experience creating, publishing, and delivering content for targeted audiences, including through online platforms and email campaigns
• Familiarity with the process of developing and posting content for social media channels (e.g., Instagram, Facebook, LinkedIn, YouTube)
• Knowledge of and experience in SEO, Google Ads
• Experience with partnership activations, including events
• Able to multitask and prioritize projects effectively in a fast-paced environment
• Flexible team player, multitasker, and creative problem-solver
• Strong attention to detail
• Proven ability to be a team player, relationship builder, and company representative

Experience 

 

• Three (3) years of marketing, PR, or related experience
• Automotive/dealership retail experience is an asset
• Legally entitled to work in Canada

About Dilawri 

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include: 

 

• Discounted employee vehicle purchase program
• Job-specific coaching & training programs
• Comprehensive health & dental plans
• Employee wellness & assistance programs
• Employee social events

Build your career with a team that is driven by excellence, integrity and innovation. Discover Dilawri.