Drive Positive Impact with Discover Kia as General Manager

At Steele Auto Group, everything we do is driven by you. Your passion. Your purpose. Your potential. As Atlantic Canada's largest automotive group with 50+ locations across the Atlantic provinces, we deliver the best customer experience by putting our people first. We invest in your growth through strong leadership, and real opportunities to build your career, because our success starts with you. 

Discover Kia is seeking a General Manager to lead our dealership and champion the Kia experience. Designing movement and creating innovative mobility solutions, Kia inspires connection, convenience, and meaningful moments for every customer. This role carries full accountability for performance, culture, and daily operations, ensuring every interaction reflects the trust, innovation, and forward-thinking spirit of this iconic brand.

"Being a General Manager at Steele Auto Group means being part of something bigger than one dealership, it's about creating outstanding employee and customer experiences every day." - Michael Currie, Executive General Manager 

As General Manager, you will set clear expectations, develop and support department leaders, and drive consistent results across the dealership. You will champion Kia's values by caring for people, moving further together, empowering teams to act, daring to push boundaries, and chasing excellence every day. This role suits a collaborative leader who values the strength of a stable dealer group and is motivated to make a lasting, positive impact on the business, the team, and the customers who are genuinely cared for.

Compensation:

 

• Expected earnings of $150,000 to $180,000 annually, comprised of a competitive base salary and performance-based bonus, along with a demo vehicle and comprehensive benefits.

The Role:

As General Manager of Discover Kia, you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including:

 

• Customer Experience: Ensure every interaction reflects Kia's and Steele Auto Groups standards.
• Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams
• Dealership Leadership: Alignment with Kia's brand standards and Steele Auto Group expectations.
• Financial & Operational Performance: Manage budgets while driving profitability and long-term stability.
• Sales & Marketing: Strengthen market share and brand presence.
• Market Growth: Identify growth opportunities and implement strategies.
• Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives.
• People & Culture: Partner with HR.

What You Bring:

 

• Minimum 5 years of dealership leadership experience
• Confident decision-making, sound judgment, and strategic thinking
• A customer-first mindset with a genuine appreciation for uncommon experiences
• Ability to lead in a high-accountability environment while maintaining a long-term view
• Clear, professional communication and strong organizational skills

This Role Is Ideal for a Leader Who:

 

• Wants a visible, impactful role shaping both dealership culture and results
• Understands the balance between performance, people, and brand integrity
• Values consistency, professionalism, and thoughtful leadership
• Thrives in a forward-thinking, innovative environment where collaboration, customer connection and a passion for movement drive success

Our Investment in You:

At Steele Auto Group, we offer access to a wide range of benefits, and discounts designed to support your health, financial security, career development, and overall quality of life.

Health & Wellness

 

• Flexible Health & Dental Benefits, with multiple coverage levels to meet your needs

Life, Disability & Critical Illness Coverage

 

• Employee & Family Assistance Program (EFAP)
• Financial Security
• Retirement Savings Plan (RSP) - Company matching contributions (4-5% based on tenure).

Exclusive Discounts

 

• New and Used Vehicles purchasing programs
• Parts & Service pricing for all employees
• Steele Auto Exclusive discounts at SAG Hotels, Murphy's Workwear, Telus, GoodLife Fitness and Cycle Smith

Development & Growth

 

• Training & Certification Support, with opportunities to gain certification from Georgian College
• Access to Steele University where you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

This is more than a General Manager role; it is an opportunity to lead a brand that has been shaping movement and mobility for decades. From our first bicycle in 1951 to our first car in 1971, Kia has always embraced bold thinking and innovation. We are looking for a General Manager driven by leadership, growth, innovation, and the adventurous spirit that fuels Kia forward.

Location: Charlottetown, PEI

Learn more about us at www.steeleauto.com

Applying is simple as 1, 2, 3:

 

1. Click the link to Steele Auto Group Careers
2. Sign in (top right corner) and create your profile
3. Upload your resume

In just a few minutes, the Steele Auto Group career world is at your fingertips.

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.

Relocation support is available to help make the move and join our team seamlessly.

While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.

Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate's experience. Accommodation is available throughout the recruitment process, just let us know.