Drive Positive Impact as the General Manager at Audi Halifax

At Steele Auto Group, everything we do is driven by you - your passion, your purpose, and your potential. As Atlantic Canada's largest automotive group with 50+ locations across the Atlantic provinces, we deliver the best customer experience by putting our people first. We invest in your growth through strong leadership, and real opportunities to build your career - because our success starts with you.

Audi Halifax is seeking a General Manager to lead Nova Scotia's only Audi dealership. This role carries full responsibility for the performance, culture, and day-to-day operations of the single-point luxury franchise representing one of the world's most established automotive brands.

As the leader of Audi Halifax, you will set clear expectations, develop department leaders, maintain Audi brand standards, and deliver consistent results across Sales, Service, Parts, and F&I. You will represent Audi in the Nova Scotia market and the community and will have direct influence over both business outcomes and team development. This position is aligned with a General Manager who understands clear accountability, the value of a large and stable dealer group, with the opportunity to make a measurable impact while leading a flagship luxury brand.

Compensation

Expected earnings of $150,000 - $200,000+ Annually, comprised of a competitive base salary and performance-based bonus, along with a demo vehicle and comprehensive benefits.

The Role

As General Manager of Audi Halifax, you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including:

 

• Customer Experience: Ensure every interaction reflects Audi's premium standards for service, trust, and transparency.
• Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams rooted in professionalism and respect
• Dealership Leadership: Oversee Sales, F&I, Service, and Parts operations, ensuring alignment with Audi brand standards and Steele Auto Group expectations.
• Financial & Operational Performance: Manage budgets, financial results, KPIs, and expense controls while driving profitability and long-term stability.
• Sales & Marketing: Guide inventory strategy, sales execution, and marketing initiatives to strengthen market share and brand presence.
• Market Growth: Analyze local market trends, identify growth opportunities, and implement strategies to elevate dealership performance.
• Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives while maintaining compliance and operational excellence.
• People & Culture: Partner with HR on recruitment, performance management, compliance, and employee engagement, fostering a positive and inclusive workplace.

What You Bring

 

• Minimum 5 years of dealership leadership experience
• Strong financial and operational acumen
• Confident decision-making, sound judgment, and strategic thinking
• A customer-first mindset with a genuine appreciation for premium experiences
• Ability to lead in a high-accountability environment while maintaining a long-term view
• Clear, professional communication and strong organizational skills

This Role Is Ideal for a Leader Who

 

• Wants a visible, impactful role shaping both culture and results
• Understands the balance between performance, people, and brand integrity
• Values consistency, professionalism, and thoughtful leadership
• Thrives in a collaborative environment built on accountability and trust

Our Investment in You

At Steele Auto Group, we offer access to a wide range of benefits, and discounts designed to support your health, financial security, career development, and overall quality of life.

Health & Wellness

 

• Flexible Health & Dental Benefits - Multiple coverage levels to meet your needs (Steele covers 50% of premiums; savings up to $4,800 annually).
• Life, Disability & Critical Illness Coverage - Available to all employees, conditions apply.
• Employee & Family Assistance Program (EFAP) - 24/7 confidential mental health, medical, legal, and financial support.

Financial Security

 

• Retirement Savings Plan (RSP) - Company matching contributions (4-5% based on tenure).
• Paid Time Off - Vacation and personal day entitlement increases with years of service.

Exclusive Discounts

 

• New and Used Vehicles purchasing programs
• Parts & Service pricing for all employees
• Steele Auto Exclusive discounts at SAG Hotels, Murphy's Workwear, Telus, GoodLife Fitness and Cycle Smith

Development & Growth

 

• Training & Certification Support - Opportunities to gain certification from Georgian College
• Access to Steele University where you'llget engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!
• Diversity, Equity & Inclusion Learning Resources
• Scholarships for Children of Employees ($2,500)

This is more than a General Manager role - it is an opportunity to lead a flagship Audi dealership, uphold a world-class brand, and build something meaningful with a team that's ready to grow.

We can't wait to meet you.

Location: Halifax, Nova Scotia

Learn more about us at www.steeleauto.com

How to Apply

Applying is simple:

 

1. Click the link to Steele Auto Group Careers
2. Sign in (top right corner) and create your profile
3. Upload your resume

In just a few minutes, the Steele Auto Group career world is at your fingertips.

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.

While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.

Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate's experience. Accommodation is available throughout the recruitment process, just let us know.