Senior Sales Associate

Description

About Roam

Roam is the Canadian leader in the emerging car subscription market. Since launching in 2020, we've grown rapidly and are now expanding with the vision of becoming the modern automotive group, offering subscriptions, leasing, sales, and fleet management for both consumers and businesses. Our mission is to improve the way people access and own cars because we believe mobility is an essential part of modern life.

Roam is backed by world-class investors including Mantella Venture Partners and Mistral Venture Partners. Roam is profitable, growing fast, and headquartered in Toronto, Canada, with offices and garages across the GTA.

The automotive industry is undergoing a massive transformation, from electric and autonomous vehicles to entirely new mobility models like ours. It's an exciting time to be shaping the future of transportation in Canada.

Visit Roam's Website for more information: https://roam.auto/.

The Role

We're looking for a motivated Sales Associate who understands the automotive and mobility landscape-someone who knows what customers expect when choosing a vehicle and can deliver a high-trust, high-quality experience.

As a Senior Sales Associate, you'll be the face of Roam. You will guide customers through our subscription process-from initial inquiry to vehicle handoff-ensuring they feel supported, informed, and excited. The ideal candidate has hands-on experience in dealerships, car rental agencies, or mobility companies (e.g., Turo, Uber, Lyft) and understands how to build strong customer relationships in a fast-paced environment.

What You'll Do
 

• Convert inbound leads into satisfied subscribers by understanding their needs and matching them with the right vehicle plan.
• Conduct virtual or in-person consultations to explain Roam's subscription model, pricing, and vehicle features.
• Follow up with prospective customers through calls, texts, and email to maximize conversion.
• Manage the full customer journey: onboarding, documentation, delivery coordination, and ongoing support.
• Assist with vehicle handoffs, returns, inspections, and light operational logistics as needed.
• Collaborate with operations, fleet, and customer success teams to ensure a smooth customer experience.
• Maintain accurate records in CRM systems and contribute to continuous process improvements.
• Represent Roam with professionalism, enthusiasm, and a customer-first mindset

Who You Are
 

• 5+ years of sales experience within the automotive industry.
• You love helping people make confident decisions and are comfortable explaining products clearly.
• Comfortable handling objections, negotiating, and following up.
• Proficiency in CRM software (HubSpot, Salesforce, etc.)
• Strong analytical mindset-you're comfortable using data to drive decisions and measure impact.
• You thrive in fast-moving, startup-like environments and take ownership of outcomes.
• Valid driver's license and clean driving record
• You can manage multiple leads while ensuring every customer receives a great experience.

Our Team, Culture & Values

We're a tight-knit, ambitious team led by experienced entrepreneurs and operators who have built and exited multiple successful companies. We thrive on solving complex problems, moving fast, and delivering customer experiences that are remarkable.

We value:
 

• Extreme ownership
• Curiosity and a growth mindset
• A bias toward action
• Scrappiness and resourcefulness
• Collaboration and kindness
• Focus and resilience
• Excellence
• A sense of humour

What We Offer

Up to $120K total earnings including:
 

• Performance bonuses
• Stock options
• Company car
• Comprehensive benefits
• 4-Weeks Paid vacation
• Hybrid work environment (home/office)

 
Compensation

$70,000.00 - $120,000.00 per year