Head of Growth Marketing

Description

About Roam

Roam is the Canadian leader in the emerging car subscription market. Since launching in 2020, we've grown rapidly and are now expanding with the vision of becoming the modern automotive group, offering subscriptions, leasing, sales, and fleet management for both consumers and businesses. Our mission is to improve the way people access and own cars because we believe mobility is an essential part of modern life.

Roam is backed by world-class investors including Mantella Venture Partners and Mistral Venture Partners. Roam is profitable, growing fast, and headquartered in Toronto, Canada, with offices and garages across the GTA.

The automotive industry is undergoing a massive transformation, from electric and autonomous vehicles to entirely new mobility models like ours. It's an exciting time to be shaping the future of transportation in Canada.

Visit Roam's Website for more information: https://roam.auto/.

The Role

We're looking for a data-driven, creative, and strategic Head Of Growth Marketing to accelerate our customer acquisition, activation, and retention efforts. You will own the growth funnel end-to-end-experimenting with new channels, scaling what works, and optimizing every stage of the customer journey.

This role blends analytical rigor with creative problem-solving. You'll collaborate closely with Product, Sales, and Leadership to uncover opportunities, run high-impact experiments, and drive measurable business growth.

What You'll Do
 

• Develop and execute a growth strategy focused on driving measurable improvements in acquisition, activation, and retention.
• Identify, test, and scale new marketing channels (paid, organic, partnerships, lifecycle, SEO, content, referrals, etc.).
• Own performance marketing campaigns across Google, Meta, LinkedIn, and emerging platforms.
• Design and build landing pages, onboarding flows and email campaigns to test campaigns across platforms. Additionally, run rapid A/B tests to improve conversion rates.
• Build dashboards and analyze funnel performance to uncover insights and drive decisions.
• Manage and optimize marketing automation workflows, CRM campaigns, and lifecycle journeys.
• Collaborate with Product/Engineering on experiments that blend marketing + product growth levers.
• Conduct user segmentation, persona analysis, and cohort analysis to identify high-leverage opportunities.
• Forecast growth outcomes, track KPIs, and report on performance to leadership.
• Stay ahead of growth trends, technologies, and tactics.

Who You Are
 

• 5+ years of experience in growth marketing, performance marketing, or lifecycle marketing (startup or high-growth environment preferred).
• Strong analytical mindset-you're comfortable using data to drive decisions and measure impact.
• Hands-on experience with paid UA platforms (Google Ads, Meta, LinkedIn, etc.).
• Experience managing CRM/lifecycle tools (HubSpot, Zendesk etc.).
• Familiarity with experimentation frameworks (A/B testing, multivariate testing, funnel analysis).
• Strong understanding of growth metrics (CAC, LTV, retention curves, activation metrics, ROAS).
• Excellent copywriting and creative skills to produce compelling experiments and campaigns.
• Hands-on experience building your own emails, landing pages, and other creatives.
• Comfortable working cross-functionally in a fast-paced, evolving environment.
• Bonus: Experience with SQL, no-code tools, or product-led growth.

Our Team, Culture & Values

We're a tight-knit, ambitious team led by experienced entrepreneurs and operators who have built and exited multiple successful companies. We thrive on solving complex problems, moving fast, and delivering customer experiences that are remarkable.

We value:
 

• Extreme ownership
• Curiosity and a growth mindset
• A bias toward action
• Scrappiness and resourcefulness
• Collaboration and kindness
• Focus and resilience
• Excellence
• A sense of humour

What We Offer

Up to $150K total earnings including: 
 

• Performance bonuses
• Stock options
• Company car
• Comprehensive benefits
• 4-Weeks Paid vacation
• Hybrid work environment (home/office)

 
Compensation

$110,000.00 - $150,000.00 per year