Auto Parts Centres Product Specialist - Sales Representative

Position Title: Auto Parts Centres (APC) Product Specialist - Sales Representative

Location: Supporting the Greater Toronto Area (GTA), Hamilton and Niagara peninsula

Type of Employment: Full-time Permanent 

Compensation: Competitive wage based on previous experiences and skills; Car allowance and necessary technology to support sales work provided 

Hours 
 

• 40 to 44 hours/week with overtime if required by business
• Mondays to Fridays during business hours
• Evenings and weekends if required by business

Who are we looking for? 
 

• A dedicated individual looking for long-term employment
• An individual with knowledge of automotive aftermarket parts, cataloguing systems and/or sales/repair/service experience
• A team player with a strong work ethic, positive attitude and customer-focused mindset

Position Summary

The primary objective of this role is to sell company products and/or services, with a focus on bulk lubricants, by reaching opportunity-based sales quotas. Business targets should be achieved through effective management of designated territories by making regular calls and visits to the customer sites. The individual should develop ongoing and profitable relationships with customers and continuously maintain a professional image of the company. Integrity, passion, and in-person presentation and negotiation skills are essential for this role. 

Who are we?

Canusa Automotive Warehousing Inc. | Auto Parts Centres (APC) is a family-owned business that values workplace culture and safety. Canusa/APC provides opportunities to grow alongside accomplished industry leaders. If you are a dedicated individual searching for rewarding, long-term employment, this career could be the perfect fit! Visit our website to learn more about us at https://www.autopartscentres.com/.

Key Responsibilities 
 

• Be an in-house specialist for specific product lines, with a focus on bulk lubricants
• Focus on all targeted accounts and generate sales from within the client base
• Emphasize product and service features and benefits, quote prices, discuss credit terms and prepare sales order forms and reports
• Ensure follow-ups are made by maintaining a call to action and accurate records (dates, profile information, sources)
• Generate and develop new customer accounts to increase revenue (e.g. make cold calls)
• Overcome objections of prospective customers in a tactful and respectful manner
• Resolve any problems and complaints by investigating problems, developing solutions and making recommendations (e.g. warranty problems, defects)
• Maintain professionalism, diplomacy and sensitivity to portray the company in a positive manner
• Actively manage schedule to cover assigned territories in a time-efficient manner
• Use marketing data to maximize sales efficiency and effectiveness
• Maintain accurate records, including sales call reports, expense reimbursement forms, billing invoices and other documentation
• Conduct ongoing research to build and maintain knowledge of new products, new services and competitor activities
• Build and foster a strong network of referrals to create new opportunities for revenue growth
• Have a strong understanding of the inventory and assist customers with managing their inventory
• Collaborate with all other departments as necessary to ensure that the lines are properly represented
• Maintain a positive relationship with customers, coworkers and other line representatives using strong communication skills, teamwork and leadership
• Understand and promote company programs
• Support APC stores if necessary (e.g. help pick, receive, ship, stock, organize and deliver parts)
• Travelling to different locations throughout Ontario and occasional overnight trips may be required.
• All other reasonable duties as assigned by the Supervisor and Management

Key Requirements and Experience
 

• Valid G Driver's License with a clean driving record and reliable personal vehicle required
• Competency in Microsoft Office Suite (Word, Excel, Outlook), data entry and web navigation
• Minimum of 3 years of experience in the automotive parts industry or a related field to have an understanding of the automotive industry's trends
• Vehicle mechanical knowledge
• Significant knowledge of represented products
• Strong knowledge of sales principles, methods, practices, and techniques
• Strong communication and presentation skills (verbal and written)
• Customer focus - Ability to build and maintain lasting relationships with customers
• Professional demeanour, selling style and appearance
• Excellent ability to work independently and as a team
• Accountability and dependability
• Flexible and adaptable mindset
• Self-discipline and consistency (e.g. make follow-up calls to customers, time management skills and prioritization skills with a deadline-oriented mindset)
• Ability to understand, respond to and work with a diverse population
• Negotiation skills and ability to close sales
• Excellent attention to detail
• Excellent problem-solving skills and ability to resolve conflicts

Why work with us? 
 

• A supportive culture with the opportunity for a long-term career
• Strong focus on the health and safety of employees with a dedicated Joint Health and Safety Committee (JHSC)
• Employee and Family Assistance Program (EFAP)
• Comprehensive benefits package that includes health, dental, out-of-country/province travel, long-term disability, accidental death and dismemberment and life insurance benefits (permanent full-time positions)
• Health Care Spending Account (HCSA)
• Deferred-Profit Sharing Plan (Retirement Savings Plan)
• Competitive wage based on experience
• Employee pricing on products, social club perks and employee appreciation events
• Co-operative team environment with the unified goal of providing customers with the best experience with a unique delivery service and distribution network
• Equal opportunity employer committed to diversity and inclusion. Accommodations are offered during the application process upon request

Physical Demands and Work Environment 
 

• Ability to reliably work 40 to 44 hours per week
• Ability to lift and move 10 lbs. (4.5 kg) to 50 lbs. (22.7 kg) safely and consistently
• Ability to walk, stand, sit, climb, balance, twist, lift and bend regularly

References 

References from previous employment or education may be required. 

Safety-Sensitive Position

This position is a safety-sensitive position. The employee must be free from impairment while at work and be fit for duty, as a high alertness level is absolutely required. 

INDHP