CRM Specialist

Join Canada's Largest Automotive Group 

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed. 

Founded in 1985, Dilawri is Canada's largest automotive group and one of Canada's Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world's most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC. 

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Dilawri Foundation , we are also committed to making a meaningful impact in the communities we serve. 

Discover how you can build your career with Dilawri . 

As a CRM Specialist you will be responsible for supporting the day-to-day operation and maintenance of the auto group's CRM and marketing automation platforms. This is a hands-on, execution-focused role for someone who likes working in systems, fixing data issues, and building simple automations. 

This position is being held strictly on-site at our regional head office located at 5500 Dixie Road, Mississauga, L4W 4N3. 

Pay Rate: $60,000 - $75,000 

Responsibilities: 

CRM Maintenance & Data 

- Data Entry & Cleanup: Merge duplicates, update records, fix formatting errors, and ensure lead routing rules work correctly. 

- User Support: Handle basic CRM support requests from sales, BDC, and service teams. Reset passwords, adjust user permissions, update templates. 

- List Building: Pull segmented lists for campaigns based on vehicle interest, service history, and lifecycle stage. 

Automation & Campaign Execution 

- Build Simple Workflows: Set up and monitor email/SMS sequences for lead follow-up, service reminders, and event invites using existing templates. 

- Template Updates: Update email and SMS templates with new offers, images, and merge fields. No design work required. 

- QA & Scheduling: Test automations, check links, and schedule campaigns. 

Training & Audit 

- Sales Rep Training: Onboard new sales reps and BDC agents on CRM basics - logging activities, updating lead status, using follow-up tasks, and accessing call/email history. 

- Process Coaching: Run 1:1 or small group sessions to reinforce CRM process compliance and show reps how to use the system to close more deals. 

- Create Training Materials: Maintain short guides, Loom videos, and cheat sheets for common CRM workflows. 

- Audit Usage: Monitor CRM activity logs and flag gaps in usage to the Sales Manager. You train and report, they handle performance. 

Reporting & Documentation 

- Run Reports: Pull standard daily/weekly/monthly reports on lead volume, campaign performance, and appointment show rates. 

- Document Processes: Keep simple SOPs for how workflows and reports are built. 

- Flag Issues: Escalate data sync errors, broken automations, and integration failures to the CRM Lead. 

Qualifications: 

- 1-3 years in CRM, marketing ops, or admin role. 

- Comfortable working inside CRM dashboards, building filters, and exporting data to Excel/Sheets. 

- Basic understanding of email/SMS marketing and automation concepts. 

- Strong attention to detail and comfort with repetitive data tasks. 
If you are searching for an opportunity to grow your career while adding value to our team, then this role is for you. We invite you to submit your resume, in confidence, for our review and consideration. 
ABOUT US 
In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include: 
• Discounted employee vehicle purchase program 
• Job-specific coaching & training programs 
• Comprehensive health & dental plans 
• Employee wellness & assistance programs 
• Employee social events 
Build your career with a team that is driven by excellence, integrity and innovation. 
Discover Dilawri. 
Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.