Experienced Automotive Sales Consultant

About Dunlop Ford

Since 1964, Dunlop Ford has been a cornerstone of the Lethbridge community. We aren't just selling cars; we are a family-owned business dedicated to "doing the right thing" for our customers, our people, our community and our company.

Our reputation speaks for itself. We are multi-time winners of Ford of Canada's Diamond President's Award, an honor reserved for dealerships that maintain the highest levels of customer satisfaction. Our Net Promoter Scores (NPS) consistently lead the region, reflecting our commitment to a transparent, no-pressure, and supportive buying experience.

At Dunlop Ford, we believe in continuous improvement. We don't just rest on our history; we actively invest in our processes and our people to ensure we remain the gold standard in automotive retail.
The Opportunity

We are seeking an Experienced Automotive Sales Consultant who thrives in a high-performance environment and shares our "Customer First" philosophy. This isn't just a job-it's a career path. Dunlop Ford has a proven track record of promoting from within; many of our current managers and senior leaders began their journey right here on the sales floor. If you are looking for a dealership that rewards loyalty and offers a clear trajectory for advancement, you've found it.
Key Responsibilities
 

• Expert Consultation: Act as a brand ambassador for Ford, leveraging deep product knowledge of our industry-leading lineup (F-150, Super Duty, Explorer, Bronco etc.) to guide customers.
• Relationship Management: Build and maintain a robust client database through consistent follow-up, ensuring long-term loyalty and repeat business.
• Sales Excellence: Lead customers through a professional showroom process, from initial greeting to final delivery, ensuring every touchpoint meets our service standard.
• Continuous Learning: Participate in ongoing manufacturer and dealership training to stay ahead of trends, new tech, and evolving market conditions.
• Collaborative Success: Work closely with the Sales managers and Finance Department to provide a seamless, full-service experience for every guest.

What You Bring
 

• Proven Track Record: At least 2+ years of successful automotive sales experience (Ford experience is a major asset).
• Professional Integrity: A commitment to the ethical sales practices that have built our dealership's reputation.
• Growth Mindset: A desire to improve your skills daily and a goal to eventually move into leadership roles.
• Communication Skills: Exceptional verbal and written communication, with the ability to explain complex features and financing options clearly.
• Driver's License: A valid Class 5 driver's license and a clean abstract.

Why Join Our Team?
 

• Competitive Compensation: High earning potential with a salary and bonus structure (Top performers earn $100,000+).
• Career Advancement: We grow our people internally to build a strong career profile for you
• Comprehensive Benefits: Full health, dental, and vision coverage, plus a healthcare spending account.
• Employee Perks: Significant discounts on new/used vehicles, parts, and service.

Ready to elevate your career with a dealership that values your experience? Apply today to join the Dunlop Ford family and help us continue our legacy of excellence in Lethbridge.

Ford is an equal opportunity employer which strives to ensure that all employees and potential candidates are considered for employment opportunities in a fair and consistent manner. Dunlop Ford is committed to hiring only the most qualified individuals to ensure the success of our business. Dunlop Ford is an equal opportunity employer and will not tolerate violations of the law, human rights, or any workplace regulations or legislation.