Automotive Internet Sales Team Lead

Job Title: Automotive Internet Sales Team Lead
Location: Plaza Auto Group
Department: Sales
Reports To: General Sales Manager
Position Overview

Plaza Auto Group is seeking a driven, results-oriented Automotive Internet Sales Team Lead to oversee and grow our Internet Sales Department. This individual will be responsible for handling and closing internet leads while leading, coaching, and managing a team of Internet Sales Representatives.

The ideal candidate is highly organized, performance-focused, and experienced in digital lead management, CRM processes, and automotive sales leadership.
Key Responsibilities

Sales & Lead Management
 

• Manage and close inbound internet leads (email, chat, phone, and digital inquiries)
• Ensure all internet leads are responded to within established response-time standards
• Set appointments and drive showroom traffic
• Maintain consistent follow-up on unsold leads to maximize conversions
• Track personal and team performance metrics

Team Leadership & Development
 

• Oversee daily activity of Internet Sales Representatives
• Monitor CRM usage to ensure proper lead handling and follow-up processes
• Coach team members on phone skills, email communication, and appointment setting
• Follow up customers to ensure handled correctly
• Train new team members on systems, scripts, and dealership processes

Performance & Accountability
 

• Monitor KPIs (appointments set, shown, sold, response time, closing ratios)
• Hold team members accountable to activity and performance standards
• Collaborate with Sales Management to improve internet-to-showroom conversion rates

Qualifications
 

• Minimum 2-3 years automotive sales experience (internet sales experience preferred)
• Prior leadership or supervisory experience is an asset
• Strong CRM proficiency (PBS experience a plus)
• Excellent phone, email, and communication skills
• Proven track record of meeting or exceeding sales targets
• Strong organizational and time-management abilities
• High energy, positive attitude, and strong closing skills

What We Offer
 

• Competitive base salary plus performance-based commission and bonuses
• Leadership growth opportunity within a fast-paced dealership environment
• Ongoing training and development
• Supportive team culture
• Health and dental benefits (if applicable)
• Employee vehicle purchase program