Drive Positive Impact as the General Manager at Steele Subaru
Job details
Job description
At Steele Auto Group, work is more than a job. It's a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.
Steele Subaru is seeking a General Manager to lead our dealership and champion the Subaru Uncommon Experience. Celebrating meaningful customer connections and the unique advantages that set Subaru apart. This role carries full accountability for performance, culture, and daily operations, ensuring every interaction reflects the trust, capability, and adventurous spirit of this truly uncommon brand.
"I genuinely love my role as a General Manager with Steele Auto Group. As a leader it allows me to coach, mentor and create opportunities for our employees to succeed." Patsy Tremble, General Manager Steele Auto Group
As General Manager, you will set clear expectations, develop and support department leaders, and drive consistent results across the dealership. You will champion Subaru's values of safety, reliability, and community connection while balancing performance with accountability. This role suits a collaborative leader who values the strength of a stable dealer group and is motivated to make a lasting, positive impact on the business, the team, and the customers who trust us to support both their daily commutes and weekend adventures.
Compensation
Expected earnings of $150,000 - $200,000+ Annually, comprised of a competitive base salary and performance-based bonus, along with a demo vehicle and comprehensive benefits.
The Role
As General Manager of Steele Subaru, you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including:
- Customer Experience: Ensure every interaction reflects Subaru's and Steele Auto Groups standards.
- Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams
- Dealership Leadership: Alignment with Subaru's brand standards and Steele Auto Group expectations.
- Financial & Operational Performance: Manage budgets while driving profitability and long-term stability.
- Sales & Marketing: Strengthen market share and brand presence.
- Market Growth: Identify growth opportunities and implement strategies.
- Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives.
- People & Culture: Partner with HR.
What You Bring
- Minimum 5 years of dealership leadership experience
- Confident decision-making, sound judgment, and strategic thinking
- A customer-first mindset with a genuine appreciation for uncommon experiences
- Ability to lead in a high-accountability environment while maintaining a long-term view
- Clear, professional communication and strong organizational skills
This Role Is Ideal for a Leader Who
- Wants a visible, impactful role shaping both culture and results
- Understands the balance between performance, people, and brand integrity
- Values consistency, professionalism, and thoughtful leadership
- Thrives in a collaborative, adventurous environment where trust, accountability, and community connection drive success
Our Investment in You
At Steele Auto Group, we offer access to a wide range of benefits, and discounts designed to support your health, financial security, career development, and overall quality of life.
Health & Wellness
- Flexible Health & Dental Benefits - Multiple coverage levels to meet your needs
- Life, Disability & Critical Illness Coverage
- Employee & Family Assistance Program (EFAP)
Financial Security
- Retirement Savings Plan (RSP) - Company matching contributions (4-5% based on tenure).
Exclusive Discounts
- New and Used Vehicles purchasing programs
- Parts & Service pricing for all employees
- Steele Auto Exclusive discounts at SAG Hotels, Murphy's Workwear, Telus, GoodLife Fitness and Cycle Smith
Development & Growth
- Training & Certification Support - Opportunities to gain certification from Georgian College
- Access to Steele University where you willget engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!
This is more than a General Manager role; it is a chance to lead a brand with Canadian roots dating back to 1978. While the vehicle lineup has evolved since the era of the Subaru Brat and the Justy, the need for strong, forward-thinking leadership has also evolved. We are looking for a General Manager who is driven by growth, innovation, and adventurous spirit.
Location: Halifax, Nova Scotia
Learn more about us at www.steeleauto.com
How to Apply
Applying is simple:
- Click the link to Steele Auto Group Careers
- Sign in (top right corner) and create your profile
- Upload your resume
In just a few minutes, the Steele Auto Group career world is at your fingertips.
Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.
While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.
Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate's experience. Accommodation is available throughout the recruitment process, just let us know.
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