Cadillac Retail Experience Manager

Job Description

Vacancy Status

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or the Oshawa Elevation Centre three times per week, at minimum [or other frequency dictated by the business].

The Role:

Cadillac Canada is on a journey to become a Top Tier Luxury brand and is seeking a passionate, optimistic leader who will effect change in an open, interactive, inclusive, and dynamic work environment that promotes a rapid exchange of ideas and innovation. Qualified candidates who are change agents and have the passion and ambition to drive Cadillac to the pinnacle of all luxury brands are welcome here.

The Cadillac Retail Experience Manager reports directly to the Cadillac National Sales Operations and is responsible for managing the strategic direction, performance framework, and future-state design of the Cadillac Retail Network, Cadillac luxury image program, Dealer performance programs, and Cadillac Certified Pre-Owned program. This role is key in aligning retail standards, customer experience, and dealer engagement with Cadillac's broader business objectives and luxury growth ambitions. The successful candidate will be tasked with providing clear direction and leadership to a diverse team, empowering members to deliver high-quality results through collaboration, accountability, and continuous improvement. This role is instrumental in developing a high-performing, modern dealer network that consistently meets the expectations of Tier-One Luxury customers today and into the future.

KEY RESPONSIBILITIES

Cadillac Dealer Facility Image Program
 

• Subject matter expert for the Cadillac Dealership Luxury Facility Image program
• Work with outside suppliers and support staff including architectural firm(s) and project management teams to ensure dealers are in compliance with the critical elements of the Cadillac Image program
• Communicate with global counterparts when required to keep apprised of upcoming Image activities
• Manage guidelines and documentation of the program
• Manage Cadillac Image Assistance program to ensure budgeting, forecasting, and dealer payments are executed

Cadillac Pinnacle Dealer Performance Program
 

• Drive the ongoing evolution of the Cadillac Dealer Pinnacle Program, ensuring the rewards structure drives Tier-One Luxury standards and priority dealer behaviors.
• Guide program design, performance metrics, and incentive alignment to maximize dealer engagement, attainment, and business impact.
• Ensure alignment between Pinnacle and Cadillac's broader retail and customer experience tactics

Cadillac Certified Pre-Owned (CPO) Program
 

• Create & seek approval for CPO Incentive proposals
• Produce and manage yearly media plan with agency of record for the CPO program
• Manage and adjust budgets, including forecasting of revenue and collections from dealers

Develop and Manage Cadillac Training curriculum
 

• Lead the execution of Cadillac Academy, delivering a national dealer training curriculum that elevates product knowledge and the Tier-One Luxury retail experience
• Ensure training aligns with Cadillac's business priorities and premium brand standards, including new product launches and evolving retail capabilities
• Continuously refine curriculum and delivery to drive measurable dealer performance and engagement

Additional Responsibilities
 

• Work closely with the Dealer Organization team on re-contracting, buy sells and all other multi-brand decisions and processes affecting Cadillac branded dealerships
• Keep current on similar competitive OEM programs
• Build & maintain internal and external relationships (agencies, vendors, other gm departments, etc.)
• Provide input into yearly business planning

REQUIRED SKILLS & EXPERIENCE
 

• Successut completion of a Univeristy Degree or College Diploma
• Minimum 3 years automotive experience with a functional knowledge of Brand Image and Facility development's impact on the shopping, buying and ownership experience
• Strong understanding of dealership operating processes and practices
• Dealer / Field Experience
• Excellent communication, consensus building, and meeting facilitation skills
• Strong interpersonal skills and able to work with various stakeholder groups
• Ability to effectively manage multiple assignments utilizing highly efficient time management skills
• High level of analytical, creative and problem-solving abilities
• Microsoft Office Suite expertise including but not limited to, Excel, Word and PowerPoint
• Experiencer building dashboards using visualization tools such as Power BI
• Self-starting, responsible, and highly motivated individual
• High degree of professionalism and integrity

PREFERRED SKILLS & EXPERIENCE
 

• Proven ability to interact effectively and professionally with team members, vendors, suppliers, dealers and leadership team
• Familiarity with GM brands and dealer network structure
• Independent self-starter
• Strong project management skills
• Attention to detail
• GM or other OEM Field / Dealer / Sales experience

Compensation

The salary range for this role is $97,800.00 to $146,600.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
 

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE. 

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visitHow we Hire.

Accommodations

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