Director of Dealership Marketing
Job details
Job description
Join the ride!
Position: Director of Dealership Marketing
Location: AutoCanada Home Office, Edmonton, AB
Classification: Full Time, Immediate Hire, Onsite
AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.
Our dealership Team Members are at the heart of our success, building long-lasting, trust-based relationships with customers across Canada. Our national network provides opportunities and support to build the career that's right for you. Working here is fast-paced, non-stop, and a little unpredictable-and we love it.
Your area of focus.
The Director of Dealership Marketing is a strategic, data-driven, and inspirational leader who brand growth through marketing strategy and strong dealer partnerships across our national network. This individual will oversee a team of account manager and collaborate directly with general managers and dealership stakeholders to drive customer acquisition, brand awareness, and local engagement. The ideal candidate is equally comfortable rolling up their sleeves in campaign execution and steering high-level marketing strategy aligned with business growth objectives.
This role is a critical connector between national marketing initiatives and on-the-ground dealership performance. You will blend corporate strategy with regional agility-building scalable systems, fostering innovation, and ensuring measurable ROI across our retail footprint.
What drives your day-to-day?
- Developing a marketing strategy for each of the dealerships
- Working with other marketing departments (media buying, design, web development) to coordinate delivery of marketing campaigns
- Meeting regularly with Marketing Managers to oversee and offer direction on designated projects
- Conducting market research to locate new customers and monitor competitors
- Managing the store level budgets, including all expenditures for campaigns and research
- Working with the sales department to create a strong advertising campaign and determine pricing
- Organizing events or company participation in conferences to boost interest in its products and services
- Lead, coach, and support a high-performing team of 5 account managers
- Set clear goals, KPIs, and performance standards, while providing mentorship and professional development opportunities.
- Foster a collaborative and high-accountability team culture that supports innovation and learning.
What are the must-haves...
- Strong understanding of field marketing dynamics and the ability to adapt strategies by location.
- Data-driven mindset with experience in performance marketing, campaign tracking, and budget accountability.
- Experience in marketing and running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Competency in Microsoft applications including Word, Excel, and Outlook.
- Bachelor's degree in business, marketing, communications, or related field.
- 7+ years leading marketing strategies and teams
- Experience with marketing automation, CRM tools (e.g., Salesforce, CDK), and analytics platforms (e.g., Google Analytics, Looker).
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
The Perks.
- Competitive Compensation and Benefits Package
- Employee Vehicle Purchase & Service Plans
- Employee and Family Assistance Programs
- Company-wide appreciation events and contests throughout the calendar year
- Professional development and the opportunity to grow your career
And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full
Can you picture yourself here already?
We hope so. It's equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.
If you think you're a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.
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