Content & Engagement Specialist

The Steve Marshall Group operates new, used, and RV dealerships throughout British Columbia and the US. We are an award-winning brand with more than 400 employees, and we are looking to add one more as a full-time Content & Engagement Specialist.

At the Steve Marshall Group, we are dedicated to delivering exceptional service and building lasting relationships with our customers. As a respected name in the automotive industry, we strive for excellence in everything we do - from vehicle sales and service to customer support. 

Role Summary

We're looking for a creative and strategic Content & Engagement Specialist to take our online presence to the next level. Your mission? Grow our social media platforms to generate leads, increase website traffic, and engage our local community. You'll be working hands-on with content creation, engagement strategies, and digital marketing campaigns.

We take pride in our diverse team and strong community ties. We want to showcase the people behind the business and celebrate the cultures, languages, and experiences that make us unique.

Key Responsibilities:
 

• Manage and create content for all social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Develop engaging posts, videos, stories, and blogs aligned with marketing goals
• Engage with the community by responding to comments, messages, and interactions
• Be available to support and capture local community sponsorships and events
• Work closely with our Auto Group Marketing Director to contribute content for group-wide initiatives
• Monitor social media trends and adapt strategies to stay ahead of the curve
• Track engagement and performance metrics, adjusting strategies for better results
• Support SEO initiatives and website traffic growth through social content
• Update our website content weekly to keep information fresh and relevant
• Assist with Google Analytics and campaign tracking to optimize lead generation
• Collaborate with the Graphics team for visually compelling content
• Ensure all content aligns with brand standards and OEM guidelines
• SEO, Google Analytics, and lead generation campaigns
• Creative thinker with a knack for storytelling and visual content

Cadences:

Daily: Social media content gathering, posting and monitoring. Planning out future timelines and scheduling. Reviewing all comments on posts and responding to them in proper fashion.

Weekly: Content planning sessions with respective Strategist(s) for support, as well as the full Marketing team for alignment. Provide weekly review of results to recent posts and provide feedback and direction on best practices/adjustments moving forward.

Monthly: Provide a thorough report and review of engagement data. Adjust content plans based on Tactical direction from Strategist(s); referencingindustry/social media activities is helpful. Review calendar (provided by Strategist) for up to 90 days to plan sessions for content gathering.

Quarterly: Collaborate on larger creative projects, upcoming events/sponsorships, and our Auto Group activities.

Qualifications & Competencies:
 

• Proven experience in content creation, marketing, or a similar role (experience in the automotive industry is a plus).
• Strong writing and editing skills with an eye for detail.
• Proficiency in content management systems, social media platforms, and analytics tools.
• Basic graphic design skills and familiarity with tools like Adobe Creative Suite or Canva.
• Photography and video editing skills are a plus.
• Strong organizational and project management skills.
• Ability to work collaboratively in a team environment and manage multiple priorities.

What We Offer:
 

• Competitive salary.
• Health and dental plan upon completion of the probation period.
• Employee Assistance Program.
• Company events.
• Friendly, team-oriented work environment.

If you feel that you would be a great fit for this role, and our team, please submit a copy of your resume. We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest!

Our company is an equal opportunity employer. We are committed to creating a workplace that is free from discrimination and harassment and where everyone has a fair and equal chance to succeed. 

We recruit, hire, train, promote, and make all employment decisions without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.

We believe diversity and inclusion make us stronger, and we are dedicated to building a culture where all employees feel respected, supported, and empowered.

If you require reasonable accommodation during the selection process, please let us know and we will work with you to ensure your needs are met in accordance with applicable laws.