Sr. Analyst, Marketing Insights - Ford

Who We Are At VML, you won't just do the best work of your career. You'll leave your mark on some of the top brands in Canada. With more than 400 employees across our Montreal, Toronto, Vancouver offices, and another 28,000 in our 150+ offices in 60-plus markets around the world, VML is here to deliver unparalleled global, and local, brand experience (BX), customer experience (CX) and retail commerce (CO) creative solutions for clients - all powered by deep data, marketing technology, and platform prowes

Senior Analyst, Marketing Insights - Ford

VML is looking for a smart, curious, and business-savvy individual to join our Marketing Effectiveness and Innovation Group. As a core member of the Marketing Insights Team, the Senior Analyst will collaborate closely with internal teams and client counterparts to transform data into compelling, actionable insights. Reporting to the Associate Director of Marketing Insights, this role combines analytical rigor with creative storytelling to help drive strategic decisions and support business growth. They will also partner with Account, Strategy, and Media teams to help integrate analytics across the agency's work.

What is in it for you?
 

• Ability to make an immediate impact:VML is committed to redefining how behavioral and social sciences shape modern marketing.
• Build the Future: Work on innovative projects that challenge the status quo.
• Fun:Growth is fun! Positive team culture!
• Collaborative, energized culture: Join a supportive team that values curiosity, experimentation, and continuous learning.

What you will do...
 

• Support a variety of Marketing Effectiveness and Innovation initiatives, including (but not limited to) the following:
• Collaborate with core analytics team members and others at VML to develop deep consumer insights
• Mine and analyze large, complex data sets to extract key trends and performance drivers.
• Craft compelling stories using information such as: source of sales, conquest/defection, customer demographics/psychographics, trend analysis, advertising spend, incentives, etc.
• Deliver insights that inform marketing strategies and support high-priority business questions
• Operate effectively in a fast-paced environment
• Maintain and support all company standards as specified within the Quality Management System
• Perform other duties and projects as needed

What it takes...
 

• Deep curiosity and drive to understand "why."
• Familiarity with multiple tools such as: mTAB, JD Power PIN+, S&P Catalyst, ZeroSum Inventory, Kantar and other industry tools a plus
• Strong Excel and PowerPoint skills
• Creative thinking that can connect the dots to craft insightful narratives.
• Ability to operate cross-functionally as a member of an integrated VML team while delivering on client needs
• Bachelor's degree or equivalent experience preferred
• 4+ year experience in analytics, strategic planning, or a related field
• Automotive Marketing experience a plus

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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