Manager, Market Intelligence

With a focus on Mobility, Operational Excellence, Value to our Customers and the Electrification of vehicles, you can expect to be part of something exciting. From the sleek design of our vehicles to the unique opportunities we offer around the globe, Nissan exemplifies ingenuity in everything we do. Our people are what drive the business forward.

We are currently looking for a Market Intelligence Manager to join our team in Mississauga ON (Hybrid).

This role will be responsible for managing advertising research projects, studies and surveys. Analyzes data, prepares, and presents results and conclusions and offers recommendations to assist management in strategic decision making. Acts as consultant and strategic partner to Marketing Management on critical decisions. Contributes to building brand value and achieving enduring profitable growth.

Job functions Include but are not limited to: 
 

• Establish relevant Canadian scorecards for Brand / Loyalty and conduct quarterly PDCA deep dive reviews in order for management to understand performance drivers to assist management in strategic decision making Develop the Brand Strategy and Mid Term Plan roadmap in collaboration with Marketing Communication and Head Quarters in Japan.
• Responsible for managing research projects from start to finish. Conducts both qualitative and quantitative research studies. Thorough knowledge of custom and syndicated advertising research techniques, and various marketing research methodologies. Ability to manage marketing research projects independently. Fully accountable for success of projects. Works closely with research vendors and internal teams. Independently leads the design and execution of positioning/ethnography, concept testing, copy testing, and/or ad tracking projects. Defines target criteria, writes research objectives, screeners, questionnaires, discussion guides, analyzes data, and develops analysis for report. Prepares report and presents results and conclusions and offers recommendations to assist management in strategic decision-making.
• Analyzes syndicated data sources (Maritz Buyer's Study, GfK intentions/image/ad tracking, J.D. Power (PIN/CSI/CRS) information) to understand the changing market dynamics of Canadian consumer's attitudes & behaviours. Mines relevant databases using mTAB & SPSS software to provide answers to important business issues. (Source of Sales, cross-shop profiles, Conquest/Defection ratios, buyer psychographics/demographics etc.). Strong analytical, strategic, communication and presentation skills.
• Acts as consultant and strategic partner to Marketing Management on critical decisions i.e. establish brand and core model drivers of the purchase funnel as a guide for Chief Marketing Managers, Marketing Communications and the advertising agency to develop advertising in support of the brand and sales. Coaching and mentoring of cross-functional Marketing personnel to ensure that the analysis and interpretation of market research data is used to best position advertising and products in the market.
• Coaching and mentoring of MI team/personnel to derive outcomes that drive advertising, loyalty and product performance.
• Manages and setting department budgets for multiple vendors and agencies impacting multiple departments/groups e.g. Marketing group, CQ, Aftersales, DND, etc. Responsible for development of research design and supplier sourcing related to successful execution of consumer research studies. Communicates research objectives to suppliers and actively participates in the supplier decision process with Purchasing department in accordance with the NCI's Delegation of Authority Policy.

Minimum Qualifications: 
 

• A Bachelor's degree in a related Marketing/Market Research disciple university with training in statistical methods/techniques
• Seven or more years of directly related professional level Marketing/Advertising / Market Research experience, preferably with some experience in automotive (Firm grasp of the North American vehicle market / will have worked with Maritz Buyer's Research and have at least one year's experience working with the mTAB database).
• Thorough knowledge of customer and syndicated advertising research techniques, and various marketing research methodologies.
• Ability to manage marketing research projects independently. Fully accountable for success of projects.
• Excellent leadership, analytical skills, presentation skills. Experience with evaluation and selection of vendor to support projects. Proficient in both English and French languages is an asset.
• Extensive working knowledge of Microsoft Office with strong grasp of the Excel and PowerPoint applications. Familiarity with Tableau and SPSS is a bonus.

Welcome to an open lane of possibility. Drive your career forward and join the company leading the technology and business evolution of the automotive industry by applying today.

Nissan Canada, Inc. is proud to be recognized as a Great Place to Work for the fourth year in a row. This certification was made possible thanks to our employees who share a continued focus on building, sustaining, and being a part of a high-performing workplace culture. Join our winning team today.

All of us at Nissan - regardless of functional area or expertise - share a passion to design, manufacture, and sell high-performance vehicles. It is Nissan's policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in Canada and will be required to provide proof of employment eligibility at the time of hire. **Visa sponsorship for this position is not available at this time.**

NISSAN FOR EVERYONE

People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base. 

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees - with shared characteristics or interests - build allies, and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.

Mississauga Ontario Canada